Bhagavad Gita · Chapter 7: Knowledge and Realization

Bhagavad Gita 7.23

antavattu phalaṃ teṣāṃ tadbhavatyalpamedhasām | devāndevayajo yānti madbhaktā yānti māmapi ||

But the fruit gained by those of small understanding comes to an end. Those who worship the gods go to the gods; my devotees come to me.

Modern context

What we aim at determines where we arrive. Ask for something limited, and you receive something limited, which will run out. Aim at the unlimited, and you reach the unlimited. The verse says those of 'small understanding' settle for passing rewards. This is not an insult so much as an observation. Most of us ask too small. We pray for a better job when we could be asking to become a better person.